Go Compare, Go Compare, other services that don’t have annoying anthems!
Don’t you hate the go compare advert? The irritating earworm was designed to entice customers by associating their service with a chubby middle aged waiter that looks as if he were imitating the videogame character Wario by wearing a . Yeah, they certainly achieved that. The actual outcome was that anyone who hears that advert starts to slam their head against the wall in irritance as the company really scrapes the bottom of the barrel for themes like this to base their adverts on.
The advert itself has been re-emerging time and time again on our television sets for years. Each time it plays the same tune and each time it get’s the same response; the utter fathom of our nation. However still, the go compare car insurance company proceeds to create new and more annoying broadcasts. Yes, the company has always tried to enhance their brilliant advert by applying additional humourous features, such as the attempted murder of their main character; Gio Compario. This still even received over 43 complaints from the viewers of national television. So even the attempted murder of their branded superstar is not enough to change the views our nation about the unsatisfactory nature of that demented tune.
I mean surely, after the first airing of that advert you’d have thought that they would have seen the negative polls and that their precious advert was hurting their business. First of all, they should have realised that this whole shamble of a plumped waiter singing a song is completely ludicrous as it would have probably been voted -5 out of 10 in Simon Cowel’s vote on X factor. As ultimately these adverts are just a general offence to the public. “Go Compare, Go Compare. Shut the #u@% up” was what my chief executor said when it came on the television the other day.
When you manage to anger so many people, including my boss, you know that surely you should have realised you are a dead man walking. But no, instead of taking the easy route and they said “Ok so this isn’t working at the moment but what if we amplify the vocals and add an assasin with a bazooka, maybe that will take us to the top of the advertising market.”
Obviously they don’t get the point.
I further deduce that there should be a ban on adverts like these. They hurt me to the very core and what’s more, they help nobody! We hate it, so therefore don’t go and check out the website and if we hate it they hate it because it doesn’t increase their profit. We as a nation should enforce our views upon this crack-pot company and lay down the law. No more Gio Compario! No more annoying anthems!
React!